Digital marketing clicked for me when I understood one thing: each seemingly miniscule graphic, post, thread, and interaction had major untapped potential. Capturing that potential, through a multi-channel digital campaign, is what is required to build a brand from the ground up.

Throughout my various experiences, I have used:

• Canva, Adobe InDesign, and Photoshop to create content and graphics.

• Buffer, Later, and Meta Business Suite to schedule posts and track metrics.