Innovation for Happiness
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Innovation for Happiness *
Youloop Switzerland
Startup Review
During my semester abroad, my peers and I were tasked to review a local Startup company, Youloop, based on the dimensions of individual and societal happiness posited by Columbia University’s World Happiness Report.
We conducted a SWOT analysis and evaluated the market positioning of Youloop, a Lausanne-based sustainable E-commerce market for locally sourced produce and food products. From there, we created a slide deck, which I was fortunate to present in front of Youloop’s executive team.
AI & The Creative Industries
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AI & The Creative Industries *
Overconsumption PSA
Content with Gen-AI
Using Generative AI tools such as Gemini Veo, Nano Banana, Weavy, and CapCut to edit, I iterated a PSA around themes of overconsumption and the ‘clean girl aesthetic.’
In AI & The Creative Industries, I am learning about the direction of content creation and marketing, given the AI-disruption of the creative industries, with Doug Shapiro’s upcoming book, Infinite Content.
Professional Sales
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Professional Sales *
Christian Louboutin
Mock Sales Dialogue
As I have learned more about being an effective trust-based salesperson in the B2B sector, I have developed a CVP that includes research, a Buying Motives Chart, and a Sales Dialogue Plan as part of a sales presentation project for my class.
My assignment? Act as a B2B Sales Representative for Christian Louboutin (each student was assigned a luxury brand based on their interests) and craft a trust-based sales pitch for a selected buyer.
AI & The Creative Industries
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AI & The Creative Industries *
Overconsumption PSA
Content with Gen-AI
Using Generative AI tools such as Gemini Veo, Nano Banana, Weavy, and CapCut to edit, I iterated a PSA around themes of overconsumption and the ‘clean girl aesthetic.’
In AI & The Creative Industries, I am learning about the direction of content creation and marketing, given the AI-disruption of the creative industries, with Doug Shapiro’s upcoming book, Infinite Content.