University & Personal Projects
Innovation for Happiness
*
HEC Lausanne
*
Innovation for Happiness * HEC Lausanne *
Youloop.ch
Startup Strategic Roadmap
During my semester abroad, my team and I were tasked to review a local Startup company, Youloop, based on the dimensions of individual and societal happiness posited by Columbia University’s World Happiness Report.
We conducted a SWOT analysis and evaluated the market positioning, and I presented the slide deck to Youloop’s executive team.
Spec Ad Campaign
*
Spec Ad Campaign *
JOOR
Long-form Spec Ads
This AI B2B spec campaign for JOOR positions the brand as the essential link between creative fashion and high-end data. By utilizing an avant-garde surrealist aesthetic, the project illustrates the "Data Mis-Fit," or the high cost of manual errors and operational friction. It transforms a complex software solution into a visual narrative, showing how JOOR's digital tools dissolve logistical chaos to unlock global scale.
The campaign was developed as a one-day sprint using an AI-first toolstack, featuring Google Flow (Imagen 4) for high-fidelity cinematic video and Canva for professional post-production.
Spec Concept Campaign
*
Spec Concept Campaign *
H&M Styled for More
Campaign Deck
Toolstack: Gemini Nano Banana, Claude AI, Figma Prototype, Figma Slides
H&M Styled for More is a spec campaign pitch deck focused on reaching consumers who value long-lasting, quality fashion and sustainability, minimalism, and circular fashion manufacturing. AI renderings include retail design, digital marketing, and website assets.
To view full embedded assets, see the presentation here.
GSU Professional Sales
*
GSU Professional Sales *
Christian Louboutin
Mock Sales Dialogue
As I have learned more about being an effective trust-based salesperson in the B2B sector, I have developed a CVP that includes research, a Buying Motives Chart, and a Sales Dialogue Plan as part of a sales presentation project for my class.
My assignment? Act as a B2B Sales Representative for Christian Louboutin (each student was assigned a luxury brand based on their interests) and craft a trust-based sales pitch for a selected buyer.