Personal & College Projects
Innovation for Happiness
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Innovation for Happiness *
Youloop.ch
Startup Strategic Roadmap
During my semester abroad, my team and I were tasked to review a local Startup company, Youloop, based on the dimensions of individual and societal happiness posited by Columbia University’s World Happiness Report.
We conducted a SWOT analysis and evaluated the market positioning, and I presented the slide deck to Youloop’s executive team.
Spec Ad Campaign
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Spec Ad Campaign *
JOOR
Long-form Spec Ad
This AI B2B spec campaign for JOOR positions the brand as the essential link between creative fashion and high-end data. By utilizing an avant-garde surrealist aesthetic, the project illustrates the "Data Mis-Fit," or the high cost of manual errors and operational friction. It transforms a complex software solution into a visual narrative, showing how JOOR's digital tools dissolve logistical chaos to unlock global scale.
The campaign was developed as a one-day sprint using an AI-first toolstack, featuring Google Flow (Imagen 4) for high-fidelity cinematic video and Canva for professional post-production.
Spec Concept Campaign
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Spec Concept Campaign *
H&M Styled for More
Campaign Deck
Tools Used: Gemini Nano Banana, Claude AI, ChatGPT, Figma Make, Figma Slides
H&M Styled for More is a spec campaign pitch deck focused on reaching consumers who value long-lasting, quality fashion and sustainability, minimalism, and circular fashion manufacturing. AI renderings include retail design, digital marketing, and website assets.
To view full embedded assets, see the presentation here.
Professional Sales
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Professional Sales *
Christian Louboutin
Mock Sales Dialogue
As I have learned more about being an effective trust-based salesperson in the B2B sector, I have developed a CVP that includes research, a Buying Motives Chart, and a Sales Dialogue Plan as part of a sales presentation project for my class.
My assignment? Act as a B2B Sales Representative for Christian Louboutin (each student was assigned a luxury brand based on their interests) and craft a trust-based sales pitch for a selected buyer.